Branding your business
Hammond, James 1952-
Branding your business promoting your business, attracting customers and standing out in the market place James Hammond - London Kogan Page Limited 2008 - xii, 255 p. 24 cm.
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
0749454695
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
Branding your business promoting your business, attracting customers and standing out in the market place James Hammond - London Kogan Page Limited 2008 - xii, 255 p. 24 cm.
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
0749454695
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.