Goa University

Marketing (with CD)

Etzel, Michael J.

Marketing (with CD) Michael J. Etzel - 14th Ed. - New Delhi Tata McGraw Hill Education pvt. ltd. 2010 - xxvi, 880p 24cm

Includes Appendix A & B, Notes and References, Photo credits, Glossary, Name Index and Subject Index

9780070151567


Marketing

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