Product management
Lehmann, Donald R.
Product management Donald R. Lehmann - 4th ed. - New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2005 - xvi, 494p 24cm - McGraw-Hill/Irwin series in marketing .
Includes Appendix, Name Index and Subject Index
0070603480
Product management.
Product management Donald R. Lehmann - 4th ed. - New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2005 - xvi, 494p 24cm - McGraw-Hill/Irwin series in marketing .
Includes Appendix, Name Index and Subject Index
0070603480
Product management.