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Consumer behaviour and branding concepts, readings and cases

Kumar, S. Ramesh

Consumer behaviour and branding concepts, readings and cases The Indian context S. Ramesh Kumar - New Delhi Dorlinhg Kindersley (India) Pvt. Ltd., 2009 - xv, 607p 24 cm

Includes Glossary.

ISBN: 8131722367

Subjects--Topical Terms:
consumer behaviour

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