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The IBM way

Rodgers, Buck

The IBM way Insights into the World's most Successful Marketing Organization Buck Rodgers - New York Harper and Row Publishers 1986 - xiv, 235p 23cm

Includes Appendix, Guidelines and Index

ISBN: 0060155221

Subjects--Topical Terms:
International Business Machines Corporation
Computers-Marketing-Case Studies

Dewey Class. No.: 338.7610040973 ROD/IBM

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