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Consumer Behaviour :

Hawkins, Del I.

Consumer Behaviour : building marketing strategy Del I. Hawkins, David L.Mothersbaugh, and Amit Mookerjee - 11th ed. - New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2010. - xxix, 866 p. 24 cm.

ISBN: 9780070682160

Subjects--Topical Terms:
Consumer behaviour
Marketing strategy

Dewey Class. No.: 658.8342 HAW/Con

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