The profit impact of marketing strategy project :
The profit impact of marketing strategy project : retrospect and prospects /
edited by Paul W. Farris and Michael J. Moore.
- New York : Cambridge University Press, 2009.
- xvii, 307 p. ; 22 cm.
Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Includes bibliographical references and index.
0521840538
2004045742
Marketing--Management.
Strategic planning.
HF5415.13 / .P76 2004
658.802 FAR-MOO
Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Includes bibliographical references and index.
0521840538
2004045742
Marketing--Management.
Strategic planning.
HF5415.13 / .P76 2004
658.802 FAR-MOO