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Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A.

Managing Brand Equity : Capitalizing on the Value of a Brand Name - New York The Free Press 1991 - xiii, 299p 23cm

Includes Notes and Index

ISBN: 0029001013

Subjects--Topical Terms:
Brand Name / Valuation / Management

Dewey Class. No.: 658.827 AAK/Man

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