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Leading edge: marketing research 21st-century tools and practices

Leading edge: marketing research 21st-century tools and practices - California: Sage Publication; 2012 - xix, 483 p. 22 cm.

Includes bibliographical references and index.

ISBN: 9781412991315(pb)

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 KAD/Lea

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