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The experience economy

Pine, B. Joseph

The experience economy - Boston: Harvard Business Review Press; 2011 - xxvii, 359 p. 20 cm.

Includes bibliographical references and index.

ISBN: 9781422161975(pb)

Subjects--Topical Terms:
Product management
Marketing
Diversification in industry
Customer services

Dewey Class. No.: 658.56 PIN-GIL

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