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Winning a billion consumers :a disruptive approach for success in India

Joshi, Atul

Winning a billion consumers :a disruptive approach for success in India Atul Joshi. - New Delhi: Sage Publications (I) Pvt. Ltd; 2016 - xv, 261 pages : illustrations ; 21 cm

Includes index.

ISBN: 9789351505570 (pb)

LCCN: 2015038679

Subjects--Topical Terms:
Management--India.
Customer relations--India.
Strategic planning--India.
Social responsibility of business--India.
Success in business--India.

LC Class. No.: HD70.I4 / J57 2016

Dewey Class. No.: 658.00954 JOS/Win

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