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Services marketing: people, technology, strategy

Lovelock, Christopher

Services marketing: people, technology, strategy - Noida: Pearson Education; 2016 - xxi, 682 p. 25 cm.

Includes glossary and index.

ISBN: 9788131759394(pb)

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8 LOV/Ser

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