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Foundations of advertising: theory and practice - 8th ed.

Chunawalla, S.A.

Foundations of advertising: theory and practice - 8th ed. - Mumbai: Himalaya Publishing House; 2015 - 612 p. 28 cm.

Includes index.

ISBN: 9788184882001(hb)

Dewey Class. No.: 659.1 CHU-SET

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