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Marketing management - 15 ed.

Kotler, Philip

Marketing management - 15 ed. - Noida: Pearson Education, 2016 - xxvi, 756 , I-21 p. 25 cm.

Includes appendix, glossary and index.

ISBN: 9789332557185(pb)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT-KEL

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