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Legends in Marketing Volume 6 International and Cross-cultural Marketing

Malhotra, Naresh K.

Legends in Marketing Volume 6 International and Cross-cultural Marketing - New Delhi: Sage Publications, 2011. - xxxviii, 385p.; 25 x 19 cm.

ISBN: 9788132105176 (HB)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.80092 MAL/Leg - vol - 6

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