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Influencers & creators : business, culture and practice /

Kozinets, Robert V., 1964-

Influencers & creators : business, culture and practice / Influencers and creators Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti. - Los Angeles: Sage, 2023. - xii, 371 pages ; 24 cm

ISBN: 1529768659 9781529768657 1529768640 9781529768640

LCCN: 2022946099

Nat. Bib. No.: GBC349974 bnb

Nat. Bib. Agency Control No.: 020984074 Uk

Subjects--Topical Terms:
Social influence.
Social media.
Internet marketing.
Internet personalities.
Internet marketing.
Internet personalities.

LC Class. No.: HM1176 / .K38 2023

Dewey Class. No.: 658.8 KOZ/Inf

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