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Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity

Costa, Janeen

Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity - London Sage Publications 1995

ISBN: 0803953283

Subjects--Topical Terms:
Marketing - Social Aspects
Communication in Marketing - Social Aspects
Intercultural Communication
Consumer Behaviour - Cross Cultural Studies
Ethnicity Cross Cultural Studies

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