Goa University

Franchise organizations /

Bradach, Jeffrey L.

Franchise organizations / Jeffrey L. Bradach. - Boston, Mass. : Harvard Business School Press, 1998 - viii, 237 p. : ill. ; 25 cm.

Includes bibliographical references (p. 219-227) and index.

087584832X (alk. paper)


Chain restaurants--Management.
Franchises (Retail trade)--Management.

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