Product Management - (3rd ed.)
Lehmann, Donald R.
Product Management - (3rd ed.) - (3rd ed.) - New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002 - xxv, 502p.; (pbk.) ill., tab.; 24 cm - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references and indexes.
0070486565 (pbk.)
Product-Management
658.5 LEH-WIN
Product Management - (3rd ed.) - (3rd ed.) - New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002 - xxv, 502p.; (pbk.) ill., tab.; 24 cm - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references and indexes.
0070486565 (pbk.)
Product-Management
658.5 LEH-WIN