Product Management - (3rd ed.)

Lehmann, Donald R.

Product Management - (3rd ed.) - (3rd ed.) - New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002 - xxv, 502p.; (pbk.) ill., tab.; 24 cm - McGraw-Hill/Irwin Series in Marketing .

Includes bibliographical references and indexes.

0070486565 (pbk.)


Product-Management

658.5 LEH-WIN

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