Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - New Delhi. : Biztantra, 2005 - xxxi, 689 p. : 24 cm.
Includes bibliographical references and indexes. (Indian adaptation)
8177225189
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - New Delhi. : Biztantra, 2005 - xxxi, 689 p. : 24 cm.
Includes bibliographical references and indexes. (Indian adaptation)
8177225189
Export marketing--Management.
Export marketing--Management--Case studies.