Product management /

Lehmann, Donald R.

Product management / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2003 - xxv, 502 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0070486565


Product management.

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