Managing new products :
Kuczmarski, Thomas D., 1951-
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - New Delhi : Viva Books Pvt. Ltd., 2004 - xv, 274 p. : ill. ; 24 cm.
Includes index.
includes index
817649478X
New products.
Product management.
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - New Delhi : Viva Books Pvt. Ltd., 2004 - xv, 274 p. : ill. ; 24 cm.
Includes index.
includes index
817649478X
New products.
Product management.