Managing new products :

Kuczmarski, Thomas D., 1951-

Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - New Delhi : Viva Books Pvt. Ltd., 2004 - xv, 274 p. : ill. ; 24 cm.

Includes index.

includes index

817649478X


New products.
Product management.

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