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Publicity, newsletters, and press releases /

Baverstock, Alison.

Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen. - New Delhi : Oxford University Press, 2002 - 96 p. : ill. ; 21 cm. - One step ahead .

Includes bibliographical references (p. 91-92) and index.

ISBN: 0198603843

Subjects--Topical Terms:
Public relations.
Public relations--Management.
Newsletters.
Press releases.
Publicity.

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