Marketing as strategy :
Kumar, Nirmalya.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] - New Delhi. : Penguin Viking, 2004 - xv, 270 p. : ill. ; 24 cm.
Includes bibliographical references (p. [247]-258) and index.
0670057894
Marketing.
Strategic planning.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] - New Delhi. : Penguin Viking, 2004 - xv, 270 p. : ill. ; 24 cm.
Includes bibliographical references (p. [247]-258) and index.
0670057894
Marketing.
Strategic planning.