Marketing Management (Record no. 100839)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam#a2200145ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC101390 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Management |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice-Hall of India Pvt.Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2000 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120316096 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 717p |
| Dimensions | 25cms |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTMAR |
| Koha itemnumber | 115947 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 03/02/2010 | 24 | 34 | 658.8 KOT/Mar | 126576 | 10/07/2019 | 02/25/2019 | 02/20/2012 | Books |