Key concepts in marketing (Record no. 101917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC102485 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080627s2009 caua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Key concepts in marketing |
| Statement of responsibility, etc | Jim Blythe |
| 246 00 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1006/2008932105-d.html">http://www.loc.gov/catdir/enhancements/fy1006/2008932105-d.html</a> |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE |
| Place of publication, distribution, etc | Los Angeles |
| Date of publication, distribution, etc | 2009 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847874993 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | ix, 219p |
| Dimensions | 22cm |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_BLYKEY |
| Koha itemnumber | 117304 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_BLYKEY |
| Koha itemnumber | 117305 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 05/06/2010 | 658.8 BLY/Key | 127009 | 02/20/2012 | 02/20/2012 | Books | |||||
| Goa University Library | Goa University Library | MBA Book Bank | 04/12/2010 | 658.8 BLY/Key | 127010 | 02/20/2012 | 02/20/2012 | Books |