9 brand shaastras (Record no. 104824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC105442 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | 9 brand shaastras |
| Statement of responsibility, etc | Jagdeep Kapoor |
| Remainder of title | Nine sucessful brand strategies to build winning brands |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Response |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2009 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132102298 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiii, 91p |
| Dimensions | 20cm |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name product management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_KAPBRA |
| Koha itemnumber | 122248 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/27/2011 | 658.827 KAP/Bra | 130255 | 02/20/2012 | 02/20/2012 | Books |