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Advertising management - 5th ed. (Record no. 124536)

MARC details
000 -LEADER
fixed length control field	00375 a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177588507(pb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BAT/Adv
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev
245 ## - TITLE STATEMENT
Title	Advertising management - 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Noida:
Name of publisher, distributor, etc	Pearson Education;
Date of publication, distribution, etc	2006
300 ## - PHYSICAL DESCRIPTION
Extent	768 p.
Dimensions	23 cm.
500 ## - GENERAL NOTE
General note	Includes index.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164134
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164135
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164136
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164137
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164138
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164139
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164140
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164141
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164142
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164143
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164144
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164145
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164146
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164147
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164148
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164149
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164150
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164151
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164152
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	164153
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	165282
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	165283
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	165284
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	165285
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BAT_ADV
Koha itemnumber	165286

Holdings
Lost status	Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Checked out	Total Renewals
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	4	659.1 BAT/Adv	170093	01/05/2024	08/18/2022	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	1	659.1 BAT/Adv	170094	08/11/2017	08/11/2017	07/24/2017	Books	08/11/2018
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	7	659.1 BAT/Adv	170095	01/03/2024	12/12/2023	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	6	659.1 BAT/Adv	170096	12/12/2023	12/05/2023	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170097	12/24/2020	12/24/2020	07/24/2017	Books	12/24/2021	2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	6	659.1 BAT/Adv	170098	01/06/2024	12/11/2023	07/24/2017	Books		2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170099	12/15/2021	12/15/2021	07/24/2017	Books	12/15/2022	1
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170100	11/23/2022	11/17/2022	07/24/2017	Books		2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	3	659.1 BAT/Adv	170101	08/04/2022	08/04/2022	07/24/2017	Books	08/04/2023	2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170102	11/25/2022	10/20/2022	07/24/2017	Books		4
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170103	11/23/2022	11/17/2022	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	6	659.1 BAT/Adv	170104	12/20/2023	09/08/2023	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	2	659.1 BAT/Adv	170105	09/19/2019	09/19/2019	07/24/2017	Books	09/18/2020
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170106	12/12/2023	12/11/2023	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	4	659.1 BAT/Adv	170107	05/05/2022	05/05/2022	07/24/2017	Books	05/05/2023
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	6	659.1 BAT/Adv	170108	12/12/2023	12/12/2023	07/24/2017	Books	12/11/2024
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170109	12/22/2023	12/12/2023	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	5	659.1 BAT/Adv	170110	11/25/2022	11/11/2022	07/24/2017	Books
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	2	659.1 BAT/Adv	170111	07/12/2018	07/12/2018	07/24/2017	Books	07/12/2019
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	07/24/2017	4	659.1 BAT/Adv	170112	11/30/2022	08/04/2022	07/24/2017	Books
Lost	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	09/06/2017	2	659.1 BAT/Adv	170605	03/18/2021	09/22/2017	09/06/2017	Books		2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	09/06/2017	6	659.1 BAT/Adv	170606	05/23/2023	04/28/2023	09/06/2017	Books		2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	09/06/2017	4	659.1 BAT/Adv	170607	08/22/2022	08/22/2022	09/06/2017	Books	08/22/2023	2
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	09/06/2017	8	659.1 BAT/Adv	170608	12/10/2021	12/10/2021	09/06/2017	Books	12/10/2022	5
	Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	09/06/2017	6	659.1 BAT/Adv	170609	11/25/2022	08/04/2022	09/06/2017	Books

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