Marketing management - 15 ed. (Record no. 126231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185(pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management - 15 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 , I-21 p. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 167659 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 167660 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 167661 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 167662 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 167663 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173571 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173572 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173573 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173574 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173575 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173576 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173577 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173578 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173579 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173580 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173581 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173582 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173583 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173584 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTKEL |
| Koha itemnumber | 173585 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | MFS Book Bank | 01/12/2018 | 3 | 658.8 KOT-KEL | 169891 | 07/25/2024 | 07/26/2023 | 07/26/2023 | 01/12/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MFS Book Bank | 01/12/2018 | 4 | 658.8 KOT-KEL | 169892 | 09/13/2023 | 09/13/2023 | 01/12/2018 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MFS Book Bank | 01/12/2018 | 5 | 658.8 KOT-KEL | 169893 | 12/11/2023 | 08/03/2023 | 01/12/2018 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MFS Book Bank | 01/12/2018 | 3 | 658.8 KOT-KEL | 169894 | 11/25/2022 | 11/10/2022 | 01/12/2018 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MFS Book Bank | 01/12/2018 | 3 | 658.8 KOT-KEL | 169895 | 09/12/2024 | 09/13/2023 | 09/13/2023 | 01/12/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 2 | 658.8 KOT-KEL | 177685 | 09/13/2023 | 09/13/2023 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 5 | 658.8 KOT-KEL | 177687 | 07/27/2024 | 07/28/2023 | 07/28/2023 | 04/26/2019 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 3 | 658.8 KOT-KEL | 177689 | 11/15/2022 | 01/13/2022 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 658.8 KOT-KEL | 177691 | 04/26/2019 | 04/26/2019 | Books | ||||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 3 | 658.8 KOT-KEL | 177693 | 09/13/2023 | 09/13/2023 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 6 | 658.8 KOT-KEL | 177695 | 02/22/2024 | 08/03/2023 | 04/26/2019 | Books | 1 | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 2 | 658.8 KOT-KEL | 177697 | 12/07/2023 | 07/28/2023 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 4 | 658.8 KOT-KEL | 177699 | 04/05/2024 | 09/13/2023 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 658.8 KOT-KEL | 177701 | 04/26/2019 | 04/26/2019 | Books | ||||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 6 | 658.8 KOT-KEL | 177703 | 12/06/2024 | 12/07/2023 | 12/07/2023 | 04/26/2019 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 2 | 658.8 KOT-KEL | 177705 | 12/12/2023 | 07/28/2023 | 04/26/2019 | Books | ||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 4 | 658.8 KOT-KEL | 177707 | 07/27/2024 | 07/28/2023 | 07/28/2023 | 04/26/2019 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 6 | 658.8 KOT-KEL | 177709 | 12/08/2023 | 12/31/2022 | 04/26/2019 | Books | 2 | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 658.8 KOT-KEL | 177711 | 04/26/2019 | 04/26/2019 | Books | ||||||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 04/26/2019 | 1 | 658.8 KOT-KEL | 177713 | 01/12/2023 | 09/23/2022 | 04/26/2019 | Books |