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Marketing management : text and cases (Record no. 126581)

MARC details
000 -LEADER
fixed length control field	00410 a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070603950(pb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 LAL/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lal, Rajiv
245 ## - TITLE STATEMENT
Title	Marketing management : text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi:
Name of publisher, distributor, etc	Tata McGraw Hill Education Pvt. Ltd,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 812 p.
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Quelch, John A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rangan, V. Kasturi
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168158
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168159
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168160
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168161
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168162
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168163
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168164
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168165
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168166
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168167
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168168
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168169
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_LAL_MAR
Koha itemnumber	168170

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Checked out	Date last seen	Date last borrowed	Price effective from	Koha item type	Total Renewals
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171414	07/04/2025	07/04/2024	07/04/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171415	07/03/2025	07/03/2024	07/03/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171416		01/03/2024	08/03/2023	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171417	07/04/2025	07/04/2024	07/04/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171418		01/03/2024	08/03/2023	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	5	658.8 LAL/Mar	171419	07/04/2025	07/04/2024	07/04/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171420		12/20/2023	08/10/2023	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	5	658.8 LAL/Mar	171421	06/30/2025	06/29/2024	06/29/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171422		07/29/2024	08/10/2023	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171423	07/04/2025	07/04/2024	07/04/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	5	658.8 LAL/Mar	171424	06/30/2025	06/29/2024	06/29/2024	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	5	658.8 LAL/Mar	171425		12/20/2023	07/27/2023	02/15/2018	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/15/2018	4	658.8 LAL/Mar	171426		04/05/2019	02/19/2019	02/15/2018	Books	4

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