Advertising Management - 5th ed. (Record no. 128551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00391 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507(pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT/Adv |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management - 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 p. |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171158 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171159 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171160 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171161 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171162 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171163 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171164 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171165 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171166 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171167 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171168 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171169 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171170 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171171 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171172 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171173 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171174 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171175 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171176 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171177 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171178 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171179 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171180 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171181 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171182 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171183 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171184 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171185 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171186 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171187 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171188 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171189 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171190 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171191 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171192 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171193 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171194 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171195 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171196 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 171197 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173716 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173717 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173718 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173719 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173720 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173721 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173722 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173723 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173724 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173725 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173726 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173727 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173728 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173729 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173730 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173731 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173732 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173733 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173734 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173735 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173736 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173737 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173738 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173739 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173740 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173741 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173742 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173743 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173744 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173745 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173746 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173747 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173748 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173749 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173750 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173751 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173752 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173753 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173754 | 08/23/2018 | 08/23/2018 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | IMBA Book Bank (HTT) | 08/23/2018 | 659.1 BAT/Adv | 173755 | 08/24/2018 | 08/23/2018 | Books |