Integrated Marketing Communications (Record no. 129604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00330 a2200121 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199464852(pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DUT/Int |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 489 p. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_DUT_INT |
| Koha itemnumber | 173075 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_DUT_INT |
| Koha itemnumber | 173076 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 02/05/2019 | 595.00 | 6 | 659.1 DUT/Int | 176835 | 02/21/2024 | 07/24/2023 | 02/05/2019 | Books | |||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 02/05/2019 | 595.00 | 3 | 659.1 DUT/Int | 176836 | 07/21/2022 | 07/21/2022 | 02/05/2019 | Books | 07/21/2023 |