Goa University

Marketing Management: Indian Cases (Record no. 133178)

MARC details
000 -LEADER
fixed length control field 00577nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332587106 (pb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT-KEL (Supl)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management: Indian Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida:
Name of publisher, distributor, etc Pearson India Education Services Pvt. Ltd.;
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 23.6, E.7p.;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes end-notes and references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management, Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Goenka, Varun
Relator term Edt.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhattacharjee, Pradeep Kumar
Relator term Edt.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
Koha itemnumber 178182
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
Koha itemnumber 178260
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Koha normalized classification for sorting 658_800000000000000_KOTKEL_SUPL
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180169 01/27/2021 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180171 09/25/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00   658.8 KOT-KEL (Supl) 180173 02/04/2020   02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180175 09/23/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180177 10/07/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180179 10/07/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180181 11/17/2020 02/07/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180183 10/12/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180185 06/26/2020 02/07/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180187 10/19/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180189 11/06/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180191 12/07/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180193 09/30/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180195 09/29/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180197 09/23/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180199 09/29/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180201 09/30/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 2 658.8 KOT-KEL (Supl) 180203 09/14/2020 02/07/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180205 09/25/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 2 658.8 KOT-KEL (Supl) 180207 12/18/2020 10/12/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180209 09/29/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180211 09/23/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180213 11/23/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180215 09/25/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library MBA Book Bank 02/04/2020 350.00 1 658.8 KOT-KEL (Supl) 180217 09/21/2020 02/06/2020 02/04/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180798 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180800 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180802 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180804 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180806 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180808 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180810 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180812 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180814 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180816 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180818 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180820 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180822 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180824 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180826 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180828 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180830 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180832 05/15/2020   05/15/2020 Books
    Dewey Decimal Classification     Goa University Library Goa University Library IMBA Book Bank (HTT) 05/15/2020 350.00   658.8 KOT-KEL (Supl) 180834 05/15/2020   05/15/2020 Books

Designed & Maintained by: Goa University (GU Library)
Contact: System Analyst :ans @unigoa.ac.in


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