Advertising management (Record no. 140187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356065130 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BAT/Adv |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| Relator term | Author |
| 9 (RLIN) | 3086 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Linkage | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,540p.; |
| Dimensions | 25*20 cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| Relator term | Author |
| 9 (RLIN) | 3087 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G |
| Relator term | Author |
| 9 (RLIN) | 3088 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Freda |
| Relator term | Author |
| 9 (RLIN) | 3089 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 188434 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 188435 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BAT_ADV |
| Koha itemnumber | 188587 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 11/07/2023 | 1 | 659.1 BAT/Adv | 186508 | 12/12/2023 | 12/11/2023 | 11/07/2023 | Books | ||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 11/07/2023 | 1 | 659.1 BAT/Adv | 186509 | 12/12/2023 | 12/11/2023 | 11/07/2023 | Books | ||||
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 11/28/2023 | 1 | 659.1 BAT/Adv | 186560 | 12/12/2023 | 12/11/2023 | 11/28/2023 | Books |