Advetising & IMC Principles and practices (Record no. 142759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390394937 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MOR/Adv |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 9 (RLIN) | 7228 |
| 245 ## - TITLE STATEMENT | |
| Title | Advetising & IMC Principles and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25*21 cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 9 (RLIN) | 7229 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William D |
| 9 (RLIN) | 7230 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Charles |
| 9 (RLIN) | 7231 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_MOR_ADV |
| Koha itemnumber | 193392 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 05/30/2025 | 659.1 MOR/Adv | 191009 | 05/30/2025 | 05/30/2025 | Books |