MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03024cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21782729 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250602112931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201030s2021 caua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020949366 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC107274 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020083165 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529718515 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1529718511 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529718508 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1529718503 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1233318831 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
UKEHC |
| -- |
MUU |
| -- |
OCLCO |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.H185 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 MAC-MAC |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Christopher E., |
| Relator term |
author. |
| 9 (RLIN) |
7277 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & promotion / |
| Statement of responsibility, etc |
Chris Hackley, Rungpaka Amy Hackley.. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and promotion |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los angeles: |
| Name of publisher, distributor, etc |
Sage, |
| Date of publication, distribution, etc |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 404 pages : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 374-395) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
7278 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
7279 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
7280 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
7281 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business and Management. |
| Source of heading or term |
eflch |
| 9 (RLIN) |
7282 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
fast |
| 9 (RLIN) |
7283 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| 9 (RLIN) |
7284 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| 9 (RLIN) |
7285 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| Source of heading or term |
fast |
| 9 (RLIN) |
7286 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
7287 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Rungpaka Amy, |
| Relator term |
author. |
| 9 (RLIN) |
7288 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Hackley, Chris. |
| Title |
Advertising and Promotion. |
| Edition |
5th. |
| Place, publisher, and date of publication |
London : SAGE Publications Ltd, 2021 |
| International Standard Book Number |
9781529756159 |
| Record control number |
(OCoLC)1238670071 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| Book number/undivided call number, CCAL (RLIN) |
rm05 2022-02-09 z-processor |
| Copy status, CST (RLIN) |
rm05 2022-02-17 to CMD Telework |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| Book number/undivided call number, CCAL (RLIN) |
xd13 2020-10-30 |
| Classification number, CCAL (RLIN) |
xn11 2022-02-03 1 copy rec'd., to USASH |
| -- |
rm04 2022-02-08 to SS |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
659_100000000000000_MACMAC |
| Koha itemnumber |
193410 |
