Social media marketing / (Record no. 142786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01232nam a22002535i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23058407 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250605100818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s2023 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023936165 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529623826 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529623819 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 TUT/Soc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy, |
| Relator term | author. |
| 9 (RLIN) | 7307 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing / |
| Statement of responsibility, etc | Tracy Tuten. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2024. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2311 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 446p.; |
| Dimensions | 24*19 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| Book number/undivided call number, CCAL (RLIN) | xd04 2023-04-10 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_872000000000000_TUT_SOC |
| Koha itemnumber | 193421 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 06/05/2025 | 658.872 TUT/Soc | 191038 | 06/05/2025 | 06/05/2025 | Books |