Advertising Management (Record no. 26739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam#a2200181ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC26713 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 19990903 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876922361 |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 53166 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising Management |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice Hall International Series in Management |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 659.1 |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall of India Private Limited |
| Date of publication, distribution, etc | 1986 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_AAKADV |
| Koha itemnumber | 27780 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 659.1 AAK/Adv | 053166 | 02/20/2012 | 02/20/2012 | Books |