Essentials of Marketing : Text and Cases (Record no. 29891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC29863 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 19990904 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070841840 |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 75713 |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of Marketing : Text and Cases |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 658.8 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | McGraw-Hill Book Company |
| Date of publication, distribution, etc | 1988 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_LANMAS |
| Koha itemnumber | 31040 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 658.8 LAN-MAS | 075713 | 02/20/2012 | 02/20/2012 | Books |