Business Marketing (Record no. 35042)

000 -LEADER
fixed length control field 00581nam#a2200229ua#4500
001 - CONTROL NUMBER
control field GOACATREC35034
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name 19990907
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025616911X
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a 78196
245 00 - TITLE STATEMENT
Title Business Marketing
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Rangan, V.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Shapiro, Benson
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Rowland
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin Series in Marketing
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a 658.81
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial Marketing-Management
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management-Cases Studies
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago
Name of publisher, distributor, etc Irwin
Date of publication, distribution, etc 1995
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_810000000000000_RANBUS
Koha itemnumber 36448
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Goa University Library Goa University Library General Stacks 2 04/15/2004   658.81 RAN/Bus 078196 02/20/2012 02/20/2012 Books

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