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Marketing Research ; An Applied Approach (Record no. 36218)

MARC details
000 -LEADER
fixed length control field	00519nam#a2200205ua#4500
001 - CONTROL NUMBER
control field	GOACATREC36209
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	19990906
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007034745X
250 00 - EDITION STATEMENT
Edition statement	2nd Ed.
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	45199
245 00 - TITLE STATEMENT
Title	Marketing Research ; An Applied Approach
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, James
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw Hill Series in Marketing
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	658.83
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Research
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Management
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Acukland
Name of publisher, distributor, etc	Mcgraw Hill Book Company
Date of publication, distribution, etc	1965
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_830000000000000_KINTAY
Koha itemnumber	37700

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		658.83 KIN-TAY	045199	02/20/2012	02/20/2012	Books