Brand Positioning : Strategies for Competitive Advantage (Record no. 40098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00287nam#a2200109ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC40081 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Brand Positioning : Strategies for Competitive Advantage |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1990 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007460368X |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_SENBRA |
| Koha itemnumber | 41761 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_SENBRA |
| Koha itemnumber | 41762 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 658.827 SEN/Bra | 058491 | 02/20/2012 | 02/20/2012 | Books | |||||
| Goa University Library | Goa University Library | General Stacks 2 | 02/24/2005 | 658.827 SEN/Bra | 096190 | 02/20/2012 | 02/20/2012 | Books |