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Brand Positioning : Strategies for Competetive Advantage (Record no. 41791)

MARC details
000 -LEADER
fixed length control field	00382nam#a2200145ua#4500
001 - CONTROL NUMBER
control field	GOACATREC41773
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	19990907
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007460368X
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	60180
245 00 - TITLE STATEMENT
Title	Brand Positioning : Strategies for Competetive Advantage
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Sengupta, Subroto
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	658.827
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Tata Mcagraw-Hill Book Publishing Company
Date of publication, distribution, etc	1990
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_827000000000000_SENBRA
Koha itemnumber	43535
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_827000000000000_SENBRA
Koha itemnumber	43536
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_827000000000000_SENBRA
Koha itemnumber	43537

Holdings
Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	658.827 SEN/Bra	060180	02/20/2012	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	12/05/2007	658.827 SEN/Bra	110632	02/20/2012	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	12/05/2007	658.827 SEN/Bra	110633	02/20/2012	02/20/2012	Books