Social Marketing : Strategies for Changing Public Behavior (Record no. 42827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam#a2200157ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC42809 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 19990906 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029184614 |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 62887 |
| 245 00 - TITLE STATEMENT | |
| Title | Social Marketing : Strategies for Changing Public Behavior |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Eduardo |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 658.8 |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | The Free Press |
| Date of publication, distribution, etc | 1989 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTROB |
| Koha itemnumber | 44658 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 658.8 KOT-ROB | 062887 | 02/20/2012 | 02/20/2012 | Books |