Principles of Marketing (Record no. 74612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC74689 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 19991009 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120310772 |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 658.8 |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 85391 |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall of India |
| Date of publication, distribution, etc | 1997 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTARM |
| Koha itemnumber | 78103 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 9 | 7 | 658.8 KOT-ARM | 085391 | 02/04/2020 | 04/08/2017 | 02/20/2012 | Books |