Branding in Asia : The creation, development and management of asian brands for the global market (Record no. 79416)
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000 -LEADER | |
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fixed length control field | 00484nam#a2200169ua#4500 |
001 - CONTROL NUMBER | |
control field | GOACATREC79489 |
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
Personal name | 20010601 |
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
a | ENG |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471835765 |
245 00 - TITLE STATEMENT | |
Title | Branding in Asia : The creation, development and management of asian brands for the global market |
100 00 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Temporal, Paul |
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 658.827 |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | brand name products-case studies |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | marketing-case studies |
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
a | 90221 |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Singapore |
Name of publisher, distributor, etc | John Wiley & Sons |
Date of publication, distribution, etc | 2000 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Koha normalized classification for sorting | 658_827000000000000_TEMBRA |
Koha itemnumber | 84264 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 658.827 TEM/Bra | 090221 | 02/20/2012 | 02/20/2012 | Books |