Goa University

Marketing management : Analysis, planning, implementation and control (Record no. 81770)

MARC details
000 -LEADER
fixed length control field 00444nam#a2200181ua#4500
001 - CONTROL NUMBER
control field GOACATREC81847
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name 20020829
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0876926847
245 00 - TITLE STATEMENT
Title Marketing management : Analysis, planning, implementation and control
250 00 - EDITION STATEMENT
Edition statement 7th ed
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a 658.8
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a 95742
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a 95755
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc 1992
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_KOTMAR
Koha itemnumber 87792
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_KOTMAR
Koha itemnumber 87793
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Goa University Library Goa University Library General Stacks 2 04/15/2004 17 25 658.8 KOT/Mar 095742 10/23/2019 03/14/2019 02/20/2012 Books
        Goa University Library Goa University Library General Stacks 2 04/15/2004     658.8 KOT/Mar 095755 02/20/2012   02/20/2012 Books

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Contact: System Analyst :ans @unigoa.ac.in


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