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Marketing management : Analysis, planning, implementation and control (Record no. 81773)

MARC details
000 -LEADER
fixed length control field	00444nam#a2200181ua#4500
001 - CONTROL NUMBER
control field	GOACATREC81850
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	20020829
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120311787
245 00 - TITLE STATEMENT
Title	Marketing management : Analysis, planning, implementation and control
250 00 - EDITION STATEMENT
Edition statement	9th ed
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	658.8
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	95767
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	95779
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Prentice Hall
Date of publication, distribution, etc	1997
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTMAR
Koha itemnumber	87830
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTMAR
Koha itemnumber	87831

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		658.8 Kot/Mar	095767	02/20/2012	02/20/2012	Books
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		658.8 Kot/Mar	095779	02/20/2012	02/20/2012	Books