Managing Indian brands : Marketing concepts and strategies (Record no. 82590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC82667 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 20030416 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125913084 |
| 245 00 - TITLE STATEMENT | |
| Title | Managing Indian brands : Marketing concepts and strategies |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 658.827 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 98992 MFS |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Vikas Publishing House |
| Date of publication, distribution, etc | 2002 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_KUMMAN |
| Koha itemnumber | 90221 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/15/2004 | 658.827 KUM/Man | 98992 MFS | 02/20/2012 | 02/20/2012 | Books |