Normal view MARC view ISBD view

Marketing management (Record no. 84383)

MARC details
000 -LEADER
fixed length control field	00404nam#a2200181ua#4500
001 - CONTROL NUMBER
control field	GOACATREC84460
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	20040219
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG - MFS
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178086549
245 00 - TITLE STATEMENT
Title	Marketing management
250 00 - EDITION STATEMENT
Edition statement	11th ed
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	658.8
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	103376
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	103377
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Delhi
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	2003
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTMAR
Koha itemnumber	92726
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTMAR
Koha itemnumber	92727

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Checked out	Date last seen	Date checked out	Price effective from	Koha item type
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2	658.8 KOT/Mar	103376	05/02/2026	05/02/2025	05/02/2025	02/20/2012	Books
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		658.8 KOT/Mar	103377		02/20/2012		02/20/2012	Books